WordPress for Your Business Website

by | Jul 23, 2020 | Web Management

If you’re developing a business website, you may recall reading or hearing about WordPress. Research conducted by the web technologies analytics company W3Techs shows over 37 percent of all websites use it. Just because it’s popular, though, doesn’t necessarily mean you should use it for your business website. WordPress offers both advantages and disadvantages that affect its performance as a building platform for business websites.

Pro: Customizable

WordPress makes it easy to customize your business website. The platform supports the use of templates, known as themes, that dictate your website’s presentation. For a fresh design, you can change your website’s theme. You can then modify the theme’s customization options to achieve the perfect design for your business’s brand. From uploading a custom header to changing the background color and menu placements, most themes offer a variety of customization options.

Pro: No Coding Required

You don’t need to perform any coding when using WordPress to develop your business website. Although it uses several coding languages — Hypertext Markup Language (HTML), Cascading Stylesheets (CSS) and Hypertext Preprocessor (PHP) — WordPress conceals its code behind a user-friendly interface. You don’t have to edit long lines of code. Rather, you can develop your business website from its user-friendly interface. Also known as the admin dashboard, it gives you full control over your website without the need for coding.

Pros: Web-Based Updating

Whether you are working in your office or away on vacation, you can update your business website when developing it with WordPress. You aren’t forced to perform updates from a specific device or a specific location. After installing WordPress on your website’s server, you can log in to the admin dashboard from any major web browser to update it. WordPress runs on your website’s server, so it supports web-based updating.

Pro: Free

Unlike most other website-building platforms, WordPress is free to use. It’s distributed under the General Public License (GPL), meaning anyone can download and use it. You may still incur expenses associated with web hosting, domain registration and professional web design services, but the WordPress software is free.

Pro: Loved By Search Engines

There’s no denying that search engines love WordPress. Websites powered by WordPress often rank higher in the search engine results pages (SERPs) than those powered by other platforms. Thanks to the platform’s clean and unbloated code, search engines can efficiently crawl WordPress websites. Google and Bing can quickly analyze your business website without getting stuck on any particular page.

You can also change your website’s post and page URLs via WordPress’s permalinks. Descriptive URLs help search engines recognize the context of your website’s posts and pages, which may drive higher search rankings. In addition to looking at other ranking signals, Search engines will read the words used in a post’s or page’s URL to determine what search queries it should rank for.

Pro: Plugins

Many business owners choose WordPress because of its vast array of plugins. There are over 50,000 plugins available for the platform, each of which adds different functionality. The Contact Form 7 plugin, for instance, adds an email-linked contact form to your website, whereas the WP Super Cache plugin creates static files from your website’s dynamic content. While their functionality varies, all plugins are easy to use. Like themes, you install them within your website’s admin dashboard.

Con: Security Vulnerabilities

Using WordPress may leave your business website exposed to security vulnerabilities. While cyber attacks occur with all kinds of websites, they are most particularly common among WordPress websites. According to a report by WP Whitehat Security, seven in 10 WordPress websites suffer from at least one security vulnerability.

Most security vulnerabilities in WordPress websites, however, aren’t the fault of the platform. Instead, they are the result of webmasters and bloggers failing to perform regular software updates. If you neglect to update your website’s WordPress installation, its theme or its plugins, an attacker could target your site by exploiting a vulnerability.

Con: Slow Speeds

Another potential disadvantage of using WordPress is slow speeds. WordPress creates dynamic websites, and dynamic websites are almost always slower than static websites. When a visitor pulls up your website, WordPress must fetch the content from a database. Static websites, on the other hand, already have their content prepared in easily accessible HTML files.

You can still develop a fast-loading business website with WordPress; you just need to optimize it. With a caching plugin, your website will serve static content to visitors, allowing them to load it more quickly. Using a fast hosting server can speed up your WordPress website as well. If it’s still slow, disabling unnecessary plugins may help. Regardless, you can make your WordPress website faster by optimizing it.

Con: Backup Difficulty

Creating backups is more difficult when using WordPress than other platforms. You must copy the WordPress installation files, plugins, themes, images, videos and PHP files. Next, you’ll have to create a copy of your website’s database, which typically requires logging in to the control panel offered by your hosting provider. Static websites are easier to back up since they don’t use a database and usually have fewer total files.

If you’re worried that backing up your business website will be too difficult with WordPress, use a plugin to simplify the process. BackWPup and UDraft Plus both support one-click backups. You can even configure the plugins to save the backups to your preferred cloud storage accounts, such as a Google Drive or Dropbox account. If a digital disaster strikes, you can retrieve a backup copy from your cloud storage account to restore your business website back to working order.

WordPress offers both pros and cons when used to develop a business website. While its security vulnerabilities, slow speeds and backup difficulty may discourage you from using it, these issues are overshadowed by the platform’s benefits. WordPress is customizable, doesn’t require coding, free, loved by search engines and supports a library of plugins. All of these features make it an excellent platform with which to develop your business website.